In less than two weeks, we’ll be blowing up the internet with a good old-fashioned tweet-storm. Actually, two.
Friday, March 9th at 6:00 p.m. PST/9:00 p.m. EST – for North American fans
Saturday, March 10th at 7:00 p.m. GMT – for International fans.[note: corrected times]
Of course (and preferably), you can show up for both events – but I don’t want to impose.
All we need is an hour of your time…but if you want to stick around and make a night of it, let’s do it!
When we orchestrated our last tweet-fest in support of Dark Matter, the turnout was pretty insane. Here are the stats from that September 15th event:
Them’s huge numbers – and we did that with a core group of some 7000 Dark Matter fans following the @DarkMatterFTL account. Today, with 11 days to go, the @StargateNow campaign account already has 8 000 followers.
I have no doubt we will be making one hell of an impression.
We’ll be following the lead of the Dark Matter campaign which followed the lead of the Longmire campaign which followed the lead of the Fringe campaign that demonstrated the power of fandom by channeling their voices on a dedicated platform (twitter) for an appointed time (see above).
A few rules that will help maximize our message:
#1: FOLLOW – Make sure you’re following @StargateNow
#2: CHECK IN – Approximately 15 minutes before the appointed time, @StargateNow will be revealing that night’s unique hashtag. This hashtag should appear in all of your tweets. In the case of Dark Matter, for instance, one of the hashtag we used was #RockTheRaza.
#3: BE PROMPT – Start tweeting at the appointed time, but not before as it diminishes our efforts at trending.
#4: USE THE DEDICATED HASHTAG – Make sure your tweet includes that night’s dedicated hashtag.
#5: ONLY USE THAT ONE HASHTAG – For some reason, tweets with more than one hashtag don’t count toward trending so be sure to only use the hashtag of the night.
Okay, got it?
I’m off to start going through my hard drives for those behind-the-scene set pics!
As always, thanks to Tom Gardiner (@Thogar) for all the fantastic gifs.
I take my leave of you now, fandom. Until tomorrow…