With the release of Stargate: Origins on the Stargate Command platform, MGM has taken the first steps towards exploring fan interest in further Stargate adventures. However, as the first couple of SG:O episodes rolled out, I wondered if there was another way to gauge fan support for a potential new series. There are many, MANY international fans who aren’t able to access Stargate Command to show their love. There are also a lot of North American fans who may not be able to afford a subscription or are simply wary of shelling out this early in the process. I get it. And, for these reasons, I looked for an alternate means of letting MGM know how much support Stargate still enjoys, not only in North America but internationally as well, not simply among paid subscribers but possible viewers who, for whatever reasons, cannot or choose not to subscribe at the moment. Some way to bring together Stargate fans scattered across the globe and throughout the internet in a focused campaign that gives them a unified voice on a dedicated platform at an appointed time.
A unified voice speaks loudest of all while a dedicated platform and time allows fandom to make the most noise in a concentrated and quantifiable burst. Social media has become a crucial component of a show’s success, offering studios accessible and immediate statistics on fan engagement. Letter writing campaigns are a thing of the past. Today’s fan campaigns are fought online. NBC’s Timeless is a good, recent example of online fandom making noise and getting results for their favorite show. Perhaps the greatest precedent though is what was achieved by fans of Longmire who took to twitter, made plenty of NOISE, got noticed, and secured an additional three seasons of their favorite show. Longmire fans were smart, disciplined, and spoke in a unified voice on a dedicated platform at dedicated times. We are going to take a page from their successful campaign (Thanks, Longmire fans, for showing us how it’s done).
Two weeks from now, we will gather on twitter at an appointed time, tag MGM, and get Stargate trending. Big-time. We’ll have two major events – one for North American fans, another for international fans. We’re splitting them up in order to maximize participation and ensure we get the largest turnout for both. All you have to do is show up on twitter at the appointed time, on the appointed day, and interact with us for an hour or so. Tell us what Stargate means to you, maybe what you’d like to see in a new Brad Wright/Robert Cooper series. Share your favorite characters, episodes, moments. @StargateNow, the official voice for the #DriveToRevive, will be posting concept art from all three shows: SG-1, Atlantis, and Universe. I’ll be offering up behind the scene photos and videos from my time on the franchise. And who knows what familiar faces may be dropping by to say hi. It’ll be little effort but a whole lot of fun.
If this all sounds familiar – yes, it’s very similar to the campaign we waged in support of Dark Matter. Alas, while the tweetstorms in support of DM were statistically huge (I still have people in the industry remark on our impressive showing), they, unfortunately, failed to convince Syfy. But there’s a key difference between that campaign and the one we’re about to launch: MGM really does care.
They care about their shows and the people who produce them.
They care about science fiction.
And, most importantly, they care about their fans.
MGM WANTS to give you a new Stargate series. They WANT Stargate to succeed. They just need to know you’re out there and willing to support them when the time comes.
P.S. Thanks to @Thogar and co. for the gifs!