It’s funny. I was just thinking about this earlier today…
Box Office numbers are down and people rightly blame Covid, but at what point do things turn around? Specifically, WILL they turn around? The more I think about it, the more I come to conclusion that, in all probability, they won’t. The two year lockdown has changed things for a lot of people, not just in terms of discretionary measures but overall convenience. Yes, I’m sure there are a lot of people who are still leery about going to a movie theater for fear of catching Covid, but I suspect there are a lot more who just can’t be bothered as they’ve come to rely on the ease of home entertainment. Why weather the inconveniences of travel, rigid viewing windows, big screen commercials, and annoying audience members when you can just stream it in the comfort of your own place. Yes, there’s the exclusivity that comes with in-theater releases, but it seems like that is becoming less of a draw for audiences who have an endless array of programing to choose from. I mean, Resident Evil: Welcome To Raccoon City will be landing on Starz sooner than later. What’s the rush?
Yes, as the article lays out, newer seats and cheaper popcorn may draw in a few more viewers, but I don’t think it will be enough. So what’s the solution? Well, I agree with the fact that: “If theaters want to stay afloat, they’ll have to remind people there’s something magical about going to the movies that you can’t recreate in your own living room.”
Problem is I don’t know what that is.